This story appeared on Network
World at
http://www.networkworld.com/columnists/2007/043007bradner.html
Lessons from the
BlackBerry outage
By Scott Bradner, Network World,
04/30/07
About a year ago Research in
Motion, the folks who bring you the BlackBerry e-mail-on-the-go device, paid
more than $612 million to keep from being shut down by an injunction after being
found guilty of patent infringement. A few months before the settlement, the
U.S. Justice Department had filed a legal brief in the case asking for a delay
in any shutdown to give the government time to develop a database of state and
federal BlackBerry users (as many as 300,000 at the time) so that they could be
exempted from disruption.
BlackBerry users were spared the
shutdown by the settlement, but in mid-April the government users and the rest
of the 8 million or so North American BlackBerry users got a little taste of
what a shutdown would have felt like.
The outage was short -- about 12
hours -- but the impact, at least in the press, was great. As an indication,
Google News gets more than 1,600 hits on news articles dealing with BlackBerry
+ outage -- more than 380 of them include the derogatory term
"CrackBerry." There were many stories about the loss that people felt
when they were not in touch on a second-by-second basis, mingled with a few
stories about the threat of people using BlackBerries while driving.
There are a number of lessons to
be learned from this incident. A major one is a lesson that companies seem to
have to always learn on their own. It seems like common sense to be as open and
forthcoming as possible when you have messed up. But I guess RIM, like retailer
TJX with its recent data breach, lacks common sense. It took RIM a long time to
fess up that it was poor planning on its part that caused the problem --
specifically an incompletely tested upgrade and faulty failover to a backup
system. Many people worry that it is just a cover story and that the real
problem is that RIM is growing faster than its systems and processes can
support. RIM still does not have any explanation on its Web page of what
happened, at least that I could find under support and press releases. If RIM
had been quicker to say what happened and provided more detail maybe more
people would believe the company.
Another major lesson was forgotten
a few minutes after the service was restored. Very few people need to be as
connected as they think these days. At least BlackBerries are quiet and, thus,
are not as annoying to others as loud cell phone conversations in restaurants
and elevators.
I admit to not having a
BlackBerry, nor do I keep my cell phone on except in special cases, so it is
easier for me to preach. But that might all change when I get my hands on an
iPhone.
Disclaimer: The Harvard Divinity
School teaches preaching but the above preaching is untutored and represents my
opinions, not the university's.
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